Thousands of journalists subscribe to the largest, oldest and most trusted news wire today called PR Newswire. When a press release distribution service utilizes this wire, journalists see the release and the exposure it gets can be very large depending on news worthiness or in some cases pure luck. Popular websites get news streams from PR Newswire as well which also increases exposure of the release. I have seen a local news story about a neighbor go almost viral in matter of hours. When I googled his name the story showed up on several, if not hundreds of different websites. now that is what I call exposure!

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